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Food
Burger Boutique
Scaling a local legend to a national franchise.
+300%
Foot Traffic
1.2M
Social Engagement
85%
Customer Retention
The Challenge
Burger Boutique had an incredible product but their digital presence didn't match the quality of their food. They needed a strategy to capture the local youth demographic.
The Strategy
We launched a 'Culture First' campaign, focusing on high-energy TikTok reels and behind-the-scenes content that highlighted the craftsmanship of their burgers.