Project Overview
Perla ByL came to us with strong in-house designs but an identity that did not match their quality. We rebuilt the brand from the ground up and prepared it to enter the market with a clear, premium presence.
- Complete visual identity rebuild
- Content produced on the new brand direction
- Strategic positioning for market entry
- Website and Meta setup with a full tracking-funnel audit
Challenge & Solution
The Challenge
The label had a strong product but no cohesive brand. Its identity, content, and digital presence did not reflect the quality of its in-house designs, and there was no clear positioning to set it apart in a crowded modest fashion market.
The Solution
We rebuilt the visual identity end to end, produced new content aligned with the refreshed brand, and defined a market positioning that gives the label a distinct, premium register. We set up the website and Meta environment, and audited the tracking funnel — surfacing implementation gaps so the brand could launch on solid technical ground.